Previously I had mentioned that lead software engineers at Google make over $200k per year. That alone is a significant statistic. However there is more to the story than that. These lead lead engineers make more money than other positions at Google such as managers and directors. Bamm.
In normal companies, managers usually make more money than the people they manage. And directors definitely are near the top of the food chain. But not at Google. Perhaps that is because they are very selective of who they hire for lead software engineer. Or perhaps it is because the company was founded by engineers.
Whatever the case, Google will make it worth your while to be the top developer at the place where only top developers get hired.
Edgy Rebranding - I just read that 37Signals is changing their name to Basecamp. That seemed odd initially. I know them by 37Signals. Why give up all that brand juice? Sure...