I just read an article that says you should hire for the person and not their specific skills. For my project, I don't know whether I agree. We have very specific technical needs on our project. We don't have time for you to learn on the job. Techn skills are king here.
But what if you had the lineup shown in the picture here? At first glance, you might want to hire the female because she looks good. Those who look good usually get the advantage. The other two guys look not quite right.
However you need some hackers to get the job done on your project. Maybe you do want someone who looks like a hacker. Along this thinking, I might have to choose the guy in the middle. He is squinting like he stayed up all night writing code in the dark. That is my kind of guy.
The Reach of Marketing - I love a good original chicken sandwich at Burger King. That's why I head there when I get a coupon from them that sweetens the deal. I might get a free f...